Business is poker, not the lottery

People who play the lottery often let life pass them by. They are desperate for the big pay-off.

They believe the big pay-off will remove all their worries and fears.

You often see the same thing in business. Entrepreneurs, business owners and leaders hoping they will somehow hit the one home run that will make all the anxiety go away. Gathering up as many chips as they can and placing them on red in one roulette spin.

But business is not the lottery. Business is poker.

Like the successful poker player, every successful business owner never stops using small judgments to make small bets. The best bets are the ones that carry a big reward for a small outlay. Maths geeks call it asymmetric risk.

Of course, the lottery is an asymmetric bet too. But there’s a sweet spot. The odds of winning the EuroMillions is approximately 1 in 140 million. Every time you play. Play it every week, and every week your odds will still be 1 in 140 million.

There are better bets than that.

Your business’s Internet presence is one of them.

You can bet on it.